Rich in history, the Provincial Exhibition of Manitoba was established in the agricultural community of Brandon, Manitoba in the year 1882. Through the production of three annual fairs, this volunteer lead organization showcases agriculture and links urban and rural through education and awareness while providing entertainment, community pride, and economic enhancement to the region. The Provincial Exhibition is governed by a Board of Directors and currently, the day-to-day operations are administered through just 2 full time staff. The Provincial Exhibition office is located in the historical Display Building No. II at 1200-13th St. in Brandon, which is also a 1913 designated Canadian heritage site.
The Provincial Exhibition of Manitoba plays a pivotal role in showcasing the importance of the agricultural industry in our region. Studies indicate that the organization has an economic impact of approximately $18 million dollars annually (per a 2014 report) to the city of Brandon, Manitoba, Canada. During each fair additional part-time staff and hundreds of volunteers work together to produce each event.
The Provincial Exhibition of Manitoba will be a leader in showcasing agriculture to our community of urban and rural stakeholders by:
* Encouraging improvement in all agriculture related practices
* Creating educational opportunities related to agriculture for rural and urban stakeholders
* Creating an entertaining and educational environment for our stakeholders
The Provincial Exhibition of Manitoba, a registered agricultural society, is a non-profit charitable organization with the purpose of showcasing agriculture and linking urban and rural through education and awareness while providing entertainment, community pride, and economic enhancement to the region.
* Tradition and Pride
* Integrity reflecting respect, commitment, honest, and decency
* Continuous Improvement
* Collaborative Approach
1. To be financially viable
2. To maintain a culture of continuous improvement
3. To be recognized as a leader in providing entertaining and educational agriculture related events in Western Canada
4. To continue to seek new opportunities to fulfill our mission statement
5. To raise the profile of the Provincial Exhibition of Manitoba
In 1882, shortly after the incorporation of the city of Brandon and two years before the creation of the Chamber of Commerce, The Brandon Agricultural Society was formed to showcase and promote the sale of agricultural products. Local businessmen put up $200 and called for entries for cattle, horses, pigs, poultry and grains. This was the start of the exhibition’s first fair, today known as the Manitoba Summer Fair. The summer show began on the corner of what is today 10th and Victoria Avenue and moved to its present location on the Keystone grounds in the late 1800’s.
The need soon arose for a second annual fair and by March 1906, the Brandon Winter Fair was born. The purpose of this fair was primarily to promote the sale of livestock and to encourage improvement in the breeding lines and care of animals. Numerous educational opportunities were added to the fair as well displays by government agencies, implement dealers and other manufacturers. In addition, there was now the opportunity to attend lectures and meetings of breed associations and other agricultural groups. The Winter Fair began on the Keystone grounds and later moved to the Wheat City Arena location and remained there until the building of the Keystone Centre, which now hosts all three of the Provincial Exhibition annual events.
In those early years, both fairs ran independently until 1967 when the amalgamation of the two fairs took place and the Provincial Exhibition of Manitoba became an entity. On July 11, 1970, the Brandon Winter Fair was granted Patronage by a visit from her Majesty Queen Elizabeth II and became the Royal Manitoba Winter Fair. Manitoba AG EX the youngest of the three productions, made its first appearance in 1974. Today, Manitoba AG EX is Manitoba’s largest all breeds cattle show and home to the Manitoba Superhorse 50/50 Sale & Futurity, NAERIC Barrels of Cash Sale & Futurity and the Hagan Performance and Ranch Horse Sale.